Terms and Conditions for TADS.me
Effective date: November 4, 2026
1. General Information
Welcome to TADS.me! We provide advertising placement services within Telegram mini apps. For publishers, we offer traffic monetization services, and for advertisers, we provide advertising services for their ads.
2. Description of Service
TADS.me offers a CPC and CPM auction model with a minimum cost per click of $0.01 and $1.0 CPM. This base price applies when no targeting is specified. Advertisers can precisely target their audience by specifying the country and City, language set in Telegram, platform (iOS, Android, Web), premium subscription status, and more. We pride ourselves on our strong business partners.
3. Target Audience
Our primary clients are owners of Telegram mini apps, bots, and channels. While we predominantly work with traffic within Telegram, we can also direct it outside the platform, allowing any compliant service, site, or app to advertise with us. We address advertisers' need for affordable, targeted traffic and publishers' need to monetize their applications.
4. Terms of Cooperation
Advertiser — an individual or organization that purchases advertising space or time in mass media to promote their product, service, or brand.
Advertising Agency — an organization that performs creative and executive work related to the creation, production, and distribution of advertisements on behalf of the advertiser/advertisers.
Publisher — an individual, company, or platform that owns traffic and provides space for placing advertisements.
For Advertisers:
●
Pay-per-click
(CPC) model and Cost Per Mille (CPM).
Minimum click cost: $0.01 | Minimum CPM cost: $1.0
● Minimum campaign budget: $50.
● To start, register on the platform, fund your account, create ads, and wait for moderation.
For Publishers:
● Publisher Remuneration. The Publisher is entitled to remuneration for advertising delivered through the Publisher's placements. Remuneration is accrued per registered billable ad events, based on the advertising revenue actually received by TADS.me and attributable to the Publisher's placements, taking into account the pricing model, ad format, demand source, geography, and traffic quality. Accrual rates are determined by TADS.me, may differ across placements, demand sources, and periods, and may be adjusted, including dynamically. Individually agreed terms, where applicable, prevail. Accrued remuneration is displayed in the Publisher's dashboard; dashboard statistics are final for settlement purposes.
● To start, register on the platform, add your site (the domain that is specified inside the Telegram mini-application and from which requests will come to us), create a widget with necessary parameters, and install it using our instructions.
5. Moderation Timelines and Rights
● Weekdays: 4-6 hours
● Weekends: 6-10 hours
● Moderation hours: 08:00 - 22:00 UTC
Right to Refuse Moderation:
Advertisements that do not comply with TADS.me's content policies will be rejected during the moderation process. Additionally, TADS.me reserves the right to decline any advertisement at its sole discretion, even if it appears to meet the stated guidelines, without the obligation to provide an explanation. This decision is final.
6. Prohibited Content
TADS.me prohibits the following types of content in advertisements:
● Graphic/Shocking/Sexual Content: Any inappropriate visuals.
● Hate, Violence, Harassment: Any form of hostile or harmful material.
● Third-Party Rights Violations: Copyright or trademark infringements.
● Deceptive/Misleading Advertising: Ads that manipulate or mislead users.
● Political Ads/Sensitive Topics/Religion: Content related to politics, religion, or controversial subjects.
● Drugs, Alcohol, Tobacco: Including related products or services.
● Weapons, Firearms, Explosives: Prohibition on promoting dangerous items.
● Harmful Financial Services: Including scams, deceptive financial schemes.
● Spam, Malware, Hacking: Any digital fraud or malicious software.
● Products of Questionable Legality: Anything with unclear legal standing.
● Uncertified Medical Products: Unauthorized health products, drugs, or supplements.
● Competitor Ads: Ads promoting other brands or companies.
● False Representations: Ads where the product does not match the promoted material.
● Non-Functional Websites: Ads promoting broken websites or non-operational services.
● Artificial Views or Ratings: Services for fake views, ratings, or similar manipulations.
● Defamation or Negative Exposure: Ads that target individuals, brands, or companies in a harmful way.
7. Pricing and Rates
The cost per click starts at $0.01 and is calculated based on targeting parameters. The minimum budget for an advertising campaign is $50. For discounts and special offers, please contact our manager to discuss cooperation terms.
8. Support and Guarantees
We provide support, answering within 36 hours. If you have any questions or issues, our team is ready to assist you. In case of dissatisfaction with our services, contact us to discuss possible solutions.
9. Legal Aspects
Rights and Obligations of the Parties:
● Advertiser: Must provide accurate and truthful data that complies with Telegram's rules and policies and is responsible for the content of their ads.
● Publisher: Must adhere to all technical requirements and installation instructions for widgets and must not engage in fraudulent activities to inflate ad statistics. Publishers are responsible for the accuracy of the data they send.
Platform requirements:
● Data correctness: At the time of verification, the link to the web application or the bot ID must be working.
● Transparency of interaction: The user must clearly understand when and why advertisements are being shown to them.
● The balance between gameplay and advertising: Ads should not affect the gameplay or become its main mechanics.
Prohibited formats:
● Games in which every click leads to the display of ads.
● Clones of popular games created solely to increase the number of advertising impressions.
● Services or games where users are forced to watch ads to perform basic actions.
● Platforms that use artificial methods to boost the statistics of advertising views.
Limitation of Liability:
TADS.me is not responsible for any direct or indirect damage caused by using our services. Users must comply with all applicable laws and regulations.
● Third-Party Sites and
Applications:
TADS.me is
not responsible for the content, functionality, accuracy, or availability of
any third-party websites or applications to which users may be redirected
through advertisements. Users acknowledge that interactions with such
third-party resources are undertaken at their own risk. TADS.me is not liable
for any losses or damages, including financial losses, that may result from
using external websites, applications, or services accessed through our
platform.
Modification of Terms:
● TADS.me reserves the right to change the terms of the offer at any time. Changes take effect upon publication on the website.
Right to Refuse Service:
● TADS.me reserves the right to refuse service, including but not limited to the rejection of advertisements or termination of cooperation with any advertiser, at any time and without the need to provide a reason for such refusal. This decision is final and not subject to further review or appeal.
10. Fees and Commissions
All fees related to account funding and withdrawals, including but not limited to bank fees, payment processor fees, and currency conversion fees, are the responsibility of the client.The balance is replenished through the service inxy.io.
11. Payment Terms
Payments must be made in advance for the chosen advertising package. All fees are non-refundable unless otherwise specified in our refund policy.
All deposits are processed through a third-party payment provider. In rare cases, the provider may select transactions at random for manual security and compliance review. While under review, the transaction is temporarily paused and the funds remain unavailable in your account. Reviews normally complete within 24–48 hours but may take longer if additional checks are required (up to 5 days).
We are not responsible for any delays caused by the payment provider’s review process.
12. Payouts to Publishers
12.1 Payouts to publishers are made at the end of each calendar month and are paid for the previous month's earnings within 15-20 days. Payouts are made for amounts of $50 or higher.
Before payout publisher revenue is subject to a final verification process, which may result in adjustments to the amounts displayed. Possible reasons for recalculating revenue include:
● Data Discrepancies: Conflicting, incorrect, or missing information from third-party sources
● Advertiser Issues: Incorrect payments, payment disputes, or delayed settlements from advertisers
● Compliance & Integrity: Evidence of non-compliance with platform policies, fraud, or any dishonest reporting practices
● External Events: Regulatory changes, legal obligations, or any events beyond our control that affect payment or data accuracy
● Violation of the platform requirements described in paragraph 12.2
If adjustments become necessary, we will communicate with you to clarify the reasons and work together toward a prompt resolution.
Publisher's remuneration is calculated solely on the basis of TADS.me statistics, which incorporate data provided by partner advertising systems, including their invalid traffic filtering. These statistics are final for settlement purposes. Metrics measured on the Publisher's side (including impressions, clicks, or webhook notifications received) may differ and shall not serve as grounds for recalculation.
12.2. Platform requirements.
Data correctness: At the time of verification, the link to the web application or the bot ID must be working. The advertisement must be visible.
Transparency of interaction: The user must clearly understand when and why advertisements are being shown to them.
The balance between gameplay and advertising: Ads should not affect the gameplay or become its main mechanics.
Prohibited formats:
● Games in which every click leads to the display of ads.
● Clones of popular games created solely to increase the number of advertising impressions.
● Services or games where users are forced to watch ads to perform basic actions.
● Platforms that use artificial methods to boost the statistics of advertising views.
12.3. Ad Event Notifications (Webhooks)
1. Upon the Publisher's request, TADS.me may send technical notifications (webhooks) to a URL specified by the Publisher upon registering ad events (completed views, clicks) that have passed automated invalid traffic checks.
2. A webhook is a technical notification of an event and does not constitute confirmation of its billability. The number of webhooks sent may exceed the number of billable events, including due to invalid traffic filtering by partner advertising systems. Such differences are inherent to RTB advertising and shall not be deemed a defect of the Service or grounds for remuneration recalculation.
3. Webhooks are delivered on a best-effort basis: one notification per event, with no delivery guarantee if the Publisher's endpoint is unavailable or malfunctioning. The Publisher is responsible for idempotent processing of notifications.
4. Any rewards granted by the Publisher to its users based on webhook notifications are granted at the Publisher's own discretion and expense.
13. Account Suspension
13.1. TADS.me reserves the right to suspend or terminate accounts that violate our terms of service or engage in fraudulent activities. Funds in blocked accounts will not be returned to the account owner.
13.2. In the case of advertising agencies with an ad spend exceeding $1000 for previous campaigns, upon the first detection of fraud, the advertising agency will receive a warning, and the respective advertising campaign will be stopped. To continue working, it is necessary to review the regulations on the initial detection of fraud.
Upon repeated detection of fraud, the advertising agency will receive a second warning and a fine of 5% of the ad spend from previous campaigns. If another case of fraud is detected after the second warning, the advertising agency's account will be blocked on the tads.me platform in accordance with clause 13.1.
In the event of complaints from the publisher and detected cases of fraud that result in financial losses for TMA users, the advertising agency's account will be immediately blocked.
14. Dormant Account Policy
An Advertiser account is considered dormant if no campaign activity (ad creation, campaign launch, balance top-up, or withdrawal request) has been recorded for a continuous period of 180 days or more.
Upon identifying a dormant account, TADS will notify the account holder via the email address associated with the account. The notification will include:
● A statement that the account has been identified as dormant;
● An invitation to resume activity, request a balance refund, or confirm the account should remain active;
● A deadline of 60 calendar days from the date of notification to take action.
A reminder notification will be sent 30 calendar days after the initial notification if no response has been received.
If the account holder does not respond to either notification within the 60-day period, TADS reserves the right to close the account and apply a dormant account maintenance fee equal to the remaining balance. The account holder may contact TADS support within 12 months of account closure to discuss the status of their account.
TADS will make reasonable efforts to contact the account holder using the contact information on file. It is the account holder's responsibility to maintain up-to-date contact information.
15. Privacy Policy
Personal data is processed as described in section 21, Privacy Policy. It covers the data of our customers and of the users of apps that use the TADS SDK or show TADS ads.
16. Privacy and Data Protection
TADS processes personal data in line with the GDPR and other applicable data protection laws. Data collected through the TADS SDK is described in section 20.
17. Refund Policy
Advertisers may request a refund of their account balance under the following conditions:
- Eligibility for Refund:
○ Refunds are available for unused funds that have not yet been spent on advertising.
○ Requests must be made within 90 days from the date of the last account funding.
- Processing Time:
○ Refund requests will be processed within 90 days of the request.
- Fees and Deductions:
○ A processing fee of 5% of the refunded amount.
○ The refund is carried out without commission if no funds have been spent after the deposit.
○ Any bank fees, payment processor fees, or currency conversion fees incurred during the refund process are the responsibility of the advertiser.
- Non-Refundable Conditions:
○ Funds used for served ads are non-refundable.
○ Promotional credits or bonuses provided by TADS.me are non-refundable.
○ Accounts terminated for violating TADS.me's terms of service are not eligible for refunds.
- Request Procedure:
○ To request a refund, advertisers must contact TADS.me manager with their account details and reason for the refund.
○ TADS.me reserves the right to review and approve refund requests on a case-by-case basis.
18. Email Communications and Marketing Messages
We may send informational emails to existing users of our service, including news, updates, and helpful content.
If you prefer not to receive such emails, you may unsubscribe at any time using the link provided in each email.
19. Affiliate Program
We offer an affiliate program with the following conditions:
For Partners:
● 5% commission from the ad spend of the referred advertiser.
● 5% commission from the revenue of the referred publisher.
These conditions are valid for 6 months from the launch date of the advertiser or publisher.
For Referrals:
● Advertisers: Receive a 5% bonus on their first account funding.
Becoming a Partner: To become an affiliate partner, you must have a registered account on our website and receive approval from a TADS.me manager after a personal consultation.
20. TADS SDK, Analytics and Data
20.1. Scope and acceptance. This section applies to every app that loads the TADS SDK in any form: core.js, widget.js, the react-tads-widget package or an ad widget ("SDK"). Installing, loading or keeping the SDK in an app means that its owner ("Publisher") accepts these Terms, including this section, on behalf of the app.
20.2. Data the SDK collects ("SDK Data").
● Telegram launch data (initData): the user's Telegram ID, first and last name, username, language, Premium status and photo flag, and the signature that proves the data comes from Telegram.
● Launch context: start parameter, referral codes and the page the app was opened on.
● Usage: opens, sessions, screens, active time and counts of taps, scrolls and key presses. The SDK never records what is typed, tap coordinates or screen content.
● Telegram events: payments for invoices, added to home screen, shares, write access, full screen.
● Advertising: ad requests, impressions, clicks, and whether the user left the app and came back after a click.
● Device and network: platform, Telegram client version, screen size, time zone, locale, network type, automation flags, IP address and user agent. TADS derives country, city, network operator and whether the IP belongs to a data center or VPN.
● TON wallet address when the user has connected a wallet in the app, and the public on-chain data of that address.
● Events and purchases that the Publisher reports through the SDK.
20.3. Licence. The Publisher grants TADS a worldwide, royalty-free, non-exclusive licence to collect SDK Data, store it, combine it with data from other apps and sources, and process it to:
● (a) provide analytics to the Publisher;
● (b) detect and prevent fraud, bots, invalid traffic and abuse across the TADS network, including by scoring users, devices and IP addresses with data from many apps;
● (c) select, deliver, target, measure, attribute and bill advertising;
● (d) build aggregated and de-identified statistics, such as network benchmarks;
● (e) secure, maintain and improve TADS services;
● (f) comply with law and enforce these Terms.
The licence for purposes (b), (d) and (f) survives the removal of the SDK for data already collected.
20.4. Roles. For analytics shown to the Publisher, TADS processes SDK Data on the Publisher's behalf. For fraud prevention, advertising, aggregated statistics and the security of its network, TADS decides the purposes and means of processing on its own.
20.5. Who sees the data. The Publisher sees the analytics of its own apps. Advertisers whose campaigns lead to the Publisher's app may see aggregated results of the users their campaign brought, such as visits, retention and purchases, but never user identifiers. Advertising partners that bid on or deliver ads receive bid request data, as described in section 21.7. TADS does not sell SDK Data and does not show one Publisher's app-level data to another Publisher.
20.6. Publisher obligations. The Publisher:
● names TADS in the privacy notice of its app, with the purposes above and a link to the TADS Privacy Policy (tads.me/terms#privacy);
● obtains user consent where the law of its users requires it;
● does not send through the SDK phone numbers, email addresses, messages, payment card data, government IDs, health data or other special categories of data, and does not knowingly direct the app to children under 16;
● complies with the Telegram terms that apply to its app;
● indemnifies TADS against claims caused by the Publisher's breach of this section.
20.7. Bot token. If the Publisher adds a bot token, TADS uses it only to check whether the app's users can be reached by the bot. TADS stores the token encrypted and never sends messages to users. The Publisher can remove the token at any time.
20.8. Retention. Raw SDK events are kept up to 180 days and raw IP addresses in ad logs up to 90 days. Other data is kept as long as needed for the purposes in 20.3 and as the law requires.
20.9. Plans. Analytics is free. TADS may introduce paid plans for apps with 10,000 or more monthly users that do not show TADS advertising, with at least 30 days' notice in the dashboard or by email. Apps that show TADS advertising keep analytics free. Removing the SDK stops new collection.
21. Privacy Policy
21.1. Who we are. TADS.me ("TADS", "we") is a company registered in Cyprus. We run an advertising network and an analytics service for Telegram Mini Apps and bots. For questions about your data, write to [email protected].
21.2. Whose data this policy covers.
● Customers: advertisers and publishers who use the TADS dashboard.
● App users: people who open Telegram Mini Apps or bots that use the TADS SDK or show TADS ads. We do not have a direct relationship with app users; the app owner chose to use TADS.
21.3. Customers: what we collect and why.
● Email, name, company, Telegram account if linked: account, support and service messages. Legal basis: contract.
● Payment records and wallet addresses for payouts: top-ups, payouts and accounting. Legal basis: contract and legal obligation.
● Dashboard activity such as pages opened, actions and errors: improving the dashboard. Legal basis: legitimate interest.
● Cookies and similar technologies on tads.me (Google Tag Manager, Yandex Metrica, Meta Pixel, Cloudflare Turnstile): site analytics, advertising of TADS and bot protection. Legal basis: consent where the law requires it, legitimate interest for bot protection.
● Marketing emails: news and updates. Legal basis: legitimate interest. Every email has an unsubscribe link.
21.4. App users: what we collect.
● Telegram profile from the app launch data: Telegram ID, first and last name, username, language and Premium status.
● Activity in apps that use TADS: opens, sessions, screens, active time, counts of taps and scrolls (never what you type or where you tap), payments made through Telegram invoices, purchases the app reports, and ads shown and clicked.
● Device and network: IP address, user agent, platform, Telegram version, screen size, time zone, locale, network type and device signals that help us tell a real device from automation.
● Derived data: country and city from the IP address, network operator, whether the IP belongs to a data center or VPN, a device fingerprint, the list of apps in the TADS network where we have seen you, a likely gender, and fraud scores.
● TON wallet: the address when you connect a wallet in an app, and public on-chain data of that address, such as its balance and transaction volume.
● Telegram status: if the app owner gave us its bot token, whether the bot can still reach you.
We do not collect your messages, contacts, phone number or precise location.
21.5. App users: why we use the data.
● Detecting and preventing fraud, bots and fake traffic across the TADS network, including by combining data from several apps. Legal basis: legitimate interest in preventing fraud and keeping the network secure.
● Choosing, showing and measuring ads, limiting how often you see them, paying app owners and billing advertisers. Legal basis: legitimate interest, and consent where the law requires it for targeting.
● Analytics for the owner of the app you use. Legal basis: legitimate interest of the app owner, who decided to use TADS.
● Aggregated, de-identified statistics, such as network benchmarks. Legal basis: legitimate interest.
● Legal obligations and disputes. Legal basis: legal obligation and legitimate interest.
We do not sell personal data. We use it to check and verify traffic and to provide our services, and we share it only as described in 21.6.
21.6. Who receives data.
● The app owner sees analytics of their own app.
● Advertisers see aggregated results of their campaigns, never your identity.
● Advertising partners that bid on or deliver ads receive bid request data, as described in 21.7.
● Service providers that host and run TADS on our behalf, such as cloud hosting, databases and payment processors.
● Authorities, when the law requires it.
21.7. Programmatic advertising (real-time bidding). When an app with TADS requests an ad, we may offer the ad slot in real time to advertising partners, such as ad exchanges, demand-side platforms and ad networks. The bid request lets a partner decide whether to bid, deliver and measure the ad, limit how often it is shown and detect fraud. Depending on the partner, a bid request may include:
● device and connection data, such as IP address, user agent, platform and language;
● approximate location derived from the IP address;
● the app and the ad placement;
● a user identifier, such as the Telegram ID;
● Telegram profile data, such as first and last name and Premium status, where the partner requires it;
● TON wallet data, where the user has connected a wallet in the app.
We send bid request data only to serve, measure and protect advertising. Partners process it as independent controllers under their own privacy policies. A list of our advertising partners is available on request at [email protected].
21.8. International transfers. We store and process data outside the European Economic Area, including in Singapore. Where the law requires it, we use appropriate safeguards such as the European Commission's Standard Contractual Clauses.
21.9. How long we keep data. Raw app events are kept up to 180 days and raw IP addresses in ad logs up to 90 days. Other data is kept as long as needed for the purposes in 21.3 and 21.5, and as accounting, tax and other laws require. Aggregated statistics without personal data have no time limit.
21.10. Your rights. Depending on where you live, you can ask us to access, correct or delete your data, to restrict or object to its use, or to receive it in a portable form. You can object to processing based on legitimate interest at any time. Write to [email protected] from your account email or include your Telegram ID. We answer within 30 days. If you are in the EU, you can complain to the Office of the Commissioner for Personal Data Protection in Cyprus or to the authority in your country.
21.11. Children. TADS is not intended for children under 16. We do not knowingly collect data of children. If you believe we have, write to us and we will delete it.
21.12. Security. We protect data with access control, encryption in transit and encrypted storage of secrets such as bot tokens. No system is perfectly secure. We will notify you and the authorities of a breach where the law requires it.
21.13. Changes. We publish changes in these Terms with a new effective date and notify customers of material changes by email or in the dashboard.